Many businesses embraced
the Internet with enthusiasm, but at our company we dug in our corporate
heels and ignored the 21st century for as long as we could. I believed that
the Internet would eventually wreak havoc on human relations and
that instead of caring for one another, people would soon be forced to interact
solely with a faceless computer screen.
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The Lawton Doll Company makes and sells porcelain dolls, striving to
run our business according to biblical principles. Since our Lord is the
God of all comfort, who comforts us in all our troubles, so that we can
comfort those in any trouble with the comfort we ourselves have received
from God (2 Corinthians 1:3b-4), weve tried to be available
with friendship and encouragement to both customers and collectors. That
means traveling across the nation each year to connect with people. In
our more than 20 years in business weve developed close ties to
people in every corner of our country.
My friend Teena Stewart, whos a writer, graphic artist and Web-site
designer, finally convinced me to build a Web site for our company. I
was resigned to the idea, yet committed to doing the best job possible.
We eventually created an Internet presence that includes searchable archives
of all our dolls, monthly contests, news and events. (See www.LawtonDolls.com.)
As an afterthought, we also added a listserv The Lawton Loop
as a way to connect collectors to one another. Little did I realize how
important that one feature would become! A listserv is an e-mail discussion
group. After members join, they can send an e-mail, and that message is
then duplicated and sent to each member of the group, creating a kind
of round-robin discussion format. Id already been a member of a
Christian listserv, a C.S. Lewis listserv and a writing listserv, so I
knew that a sense of community quickly develops.
Create
Your Own Listserv
Many Internet portals will host your group for free usually
in exchange for tacking advertisements at the end of your messages.
(For a small fee your group can be advertisement-free.) One of
the most popular hosts is www.YahooGroups.com. It takes only a
few minutes to set up your group and send invitations to prospective
members. Once youre up and running, your listserv can be
used for your prayer chain, announcements, Bible study or care-group
interactions the possibilities are endless.
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What surprised me, however, was that within months of our launching The
Lawton Loop, deep friendships were developing among its more than 100
members. They were even planning face-to-face meetings whenever geographically
possible. And early last year, when one of the members suddenly lost her
husband, the other Loopers prayed and cared for her through those first
numbing months. Day after day, they were there as she confronted new challenges.
Her first solo trip was to an event in another state where our collectors
gathered. As one Looper after another met, they were delighted to find
flesh around the faceless people theyd already grown to love via
the Internet. What fun to find all the different races, ages and shapes
represented!
Since that time, weve prayed and loved members through cancer treatments,
prodigal children, loss of parents, another loss of a husband, job upheavals,
births, trips and all of lifes joys and sorrows. Messages fill members
e-mail boxes whenever they power up their computers. If someone is awakened
by loneliness in the wee hours of the morning, words from friends are
nearby.
We are not a Christian listserv, yet Ive been delighted to see how
naturally and easily people accept others praying for them. One of our
Jewish members often asks for prayer. And those who havent been
to church in years hear words of faith naturally come out in heartfelt
discussions. We are not in the business of evangelizing these friends,
just loving them in Christs name. But as the love abounds, the Lord
is in our midst.
In the church, we put a high value on care groups and connecting with
one another. Ive learned that we shouldnt overlook that faceless
computer that sits on the desk of many of our brothers and sisters in
Christ. It may surprise you as it did me to find that the
Lord has prepared a way in cyberspace, as well as face to face.
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